Do all dating sites cost money

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You could take out superbowl ads, or print flyers and hand them out, but at the end of the day you’ll have to advertise yourself on some level, if only to your initial userbase.Word of mouth is the means by which existing users recruit new users to your product or service.Once a few communities sign up, supporting your case for raising money should be straightforward.The key to entering these communities is to differentiate yourself from others trying to do the same thing.

Additionally, you can offer incentives to the community itself, by cross-promoting with it.

Let’s see a couple of examples: Okay, so let’s say you’re making a dating site. The major challenge with making your site viral is that singles are a “sparse community” — out of all the social connections that your typical user would has, few of them are single. Sure, there are 50 million i Phones out there but how does your typical user know which of his contacts has an i Phone? It started as a social network for college students in Harvard. Each typical college student knows a lot of other college students. Thus, introducing facebook in the “niche market” of college students is a wise idea, because that niche market is a “dense community”.

Or even if they are, your typical user doesn’t know which are and which are not. The takeaway is that users of your product should come from a tightly knit community, until you reach critical mass.

If you play things right, others will become interested.

When you launch, you can get publicity, and be in a good position to raise venture capital in order to expand and dominate the newly formed market.

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